We love what we do
The very idea of standing in a cold wholesale market at 3 in the morning or checking on the latest crop in a cold and muddy field would be enough to put most folks of their porridge. At Zenith this is what we do for one simple reason because we love it! The supply of fresh foods is unquestionably one of the most dynamic business sectors. The variables in growing conditions coupled with worldwide transportation, variable commodity prices and the perishable aspect of our products truly sets fresh produce supplies apart.
There is a certain buzz from knowing that whilst the majority of the nation sleeps that our produce is winging its way towards them. Whenever you sit down to a meal behind it are a myriad of decisions taken carefully to ensure that the food on your plate is in prime condition. The people in fresh produce truly are a special breed. The language is different, the emphasis is different and the pleasure taken from a job well done is unsurpassed by anything else. In short the odds are stacked against the whole thing which truly separates the men from the boys and we wouldn’t have it any other way!
Fruit Logistica 2012
North Carolina 2014